While Search and Discover are different products, the overall principles of E-A-T as they apply to content are similar. In 2020, Google added the term E-A-T (expertise, authoritativeness and trustworthiness) to its Discover guidelines.
“This phrase has not been there before,” Shehata said, “They’re going to be looking at E-A-T when they are evaluating Google Discover content.”
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